Wednesday, December 17, 2014

NASCAR and Fox TV rights deal

This week for my Sports Media class we talked about return on investment so I put together a video regarding NASCAR and it's TV deal with Fox.  A little offseason video to help pass the time until spring training.  I hope you enjoy.

Monday, December 15, 2014

Media Rights - Photo Op

This week for Sports Media Online class we were asked to take 3 photos of that represent Traditional media rights.

My first picture represents Licenses for Clothing and Merchandise.  Simply, it is me wearing my favorite ball cap.  On the side of the hat you can see the '47 which is for '47 Brand which tends to be my favorite fit for hats.  And of course it's a Yankee Hat!

My second photo was taken while watching Football all day Sunday so it represents television rights. I was trying to capture the "FOX NFL" slogan they kept flashing but it was to fast for my trigger finger.  I ended up grabbing the Fox Robot they use as a rep.  I think it turned out pretty cool in Monochrome.  You can see the helmet wearing robot standing in front of the Fox Sports sign and capture the buildings in the background. 

And the final photo was one that was taken just today, in fact I bumped another photo I selected to put this one in.  I was driving in town and came upon a radio station that is the home to Fox Sports.  They are the home to the Northwest Florida Sports destination! Fox Sports AM 1490 and obviously represents radio rights.

So there are my three photos, for those not checking this out for school reasons feel free to comment and let me know what you think of the pics and thanks for stopping by.


Wednesday, December 3, 2014

MiLB and revenue sources - ex. Pensacola Blue Wahoo's

Here is a brief breakdown of how a Minor League Ball Club generates revenue.  Some of you may not understand how the Minor League business structure works, and I can't blame you.  To say it's a confusing set up would be an understatement.

As you all know, each MLB club has a farm system (usually consisting of a Low A, High A, AA, and AAA clubs)  and every player in that system is basically bought and paid for by the MLB club.  Travel, contracts, etc.  So naturally you'd think the MLB club owns the Minor League teams themselves...well you'd be wrong.  Each team is it's own business that has an agreement to "house" a minor league team.  They then use the team to sell tickets, merchandise, sponsorships, run local events, etc.  So if you ever wonder why tickets for a MiLB game is so low, it's because the parent club is fitting the bill for the players.  (note: this is a very simplified version how MiLB works)

Here's a video I put together explaining this:

And I can't talk about the Bayfront Stadium without a sneak peak inside:
If you're in the area I recommend checking out Bayfront Stadium and Maritime Park.  It's beautiful!